|
 Senior
Marketing Manager
| Salary
Range: |
90K - 110K |
| Reports
To: |
Marketing
Director |
Summary:
The Senior Marketing Manager will have primary responsibility for
planning and executing all consumer marketing initiatives and achieving
financial plan objectives for their assigned brand(s). The Senior
Marketing Manager may supervise an Assistant/Associate Marketing
Manager(s).
Responsibilities:
- Establish
the strategic direction of the brand(s) through the development
of short- and long-term business plans for the assigned segment(s)
of the product line and each major channel of distribution.
- Executes
the annual business plan by integrating the efforts of all essential
functions across the Company.
- Maximizes
profitability of assigned products by monitoring volume, margins
and spending, reporting on progress against planned margin and
volume, and making adjustments to the plan as necessary to maximize
results.
- Utilizes
all available analytical tools to measure spending effectiveness
and gather key learning for continuous improvement.
- Planning
and creative execution of packaging, advertising, consumer promotions,
etc. including the supervision of activities of external agencies.
- Coaching
and development of Assistant/Associate Marketing Manager(s).
Requirements:
- 5-7 years
Consumer Packaged Goods marketing experience, at least 3 of those
years at U.S. based consumer-products company marketing to U.S.
consumers.
- At least
18 months as a Marketing/Brand Manager in a CPG company
- Proven achiever
with a track record of success across multiple businesses
- Supervisory
experience in multiple assignments
- Demonstrated
ability to manage diverse cross-functional teams
- Superior
analytical skills and experience utilizing syndicated data in
decision making
- Excellent
oral and written communication skills
- Proficient
at an intermediate level in Microsoft Office software applications
including Word, Excel, PowerPoint, and Outlook
Education: Bachelor's
degree in Business Administration, Marketing, or related field:
MBA strongly preferred.
Equal
Opportunity Employer
Corporate
Diversity Search, Inc. is a nationwide executive search firm specializing
in the placement of women and minorities. Our client is the nations
largest processor of frozen vegetables, making more than 40 of America's
favorite brands.
To learn more about this marketing opportunity as well as others
Please
respond to:
Diane Oates
oates@corpdiversitysearch.com
Phone: (585) 787-0537
Fax: (585) 787-1321
|
